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Ten years ago, Boeing faced a dilemma. Because of its fuel efficiency, the Airbus A320neo was racking up orders faster than any aircraft in history, and Boeing needed to find a way to compete. The 737 MAX entered service seven years later, quickly leading to two deadly crashes. Let’s use the power of systems thinking to dig into how things could’ve gone so wrong (and learn to better see and understand the systems we interact with every day).