New York

October 15–17, 2025

Berlin

November 3–4, 2025

Technical direction

Technical direction

Making better technical and architectural decisions

  • In partnership with Harness

    Escaping your DIY Feature Flags

    Feature flags, how difficult can it be? But now it’s day two, and suddenly you’re in the feature flag business.

How to build an effective technical strategy

Building a tech strategy requires a lot of moving parts. Learn about what routes to take and whether decisions should be top-down.

On our Technical Direction playlist

Modernizing legacy systems: A technical strategy for evolving monoliths into modern architectures at HelloFresh

Gain insights into transforming legacy systems into scalable architectures, with practical strategies for balancing stability, managing technical debt, and enabling growth opportunities at HelloFresh.

Jonathan Maltz

Technical Vision vs. Technical Strategy: The difference and why it matters

Jonathan Maltz digs into the nuts and bolts of setting a successful technical strategy. Startin by talking about the difference between technical vision and technical strategy.

In partnership with Apollo

How to implement platform engineering at scale

In this webinar, we’ll hear from enterprise engineering leaders who’ve overcome cultural barriers and team silos, and successfully adopted platform engineering practices in their orgs.

Jon Thornton

Good technical debt

Jon Thornton discusses how this framework was used to rapidly build and ship Squarespace’s Email Campaigns product in less than 15 months. Along the way, you’ll get several practical guidelines for how tech debt can supercharge your technical investments.

Creating, defining, and refining an effective tech strategy

Having a defined tech strategy creates alignment and keeps everyone on the same page. So how can you ensure yours is most effective? Panelists Anna Shipman, Randy Shoup, Papanii Nene Okai, Nimisha Asthagiri and Anand Mariappan share their tips.

The festival of engineering leadership

London • June 16 & 17, 2025

More about Technical Direction

Top Technical Direction videos

  • Hywel

    AI and the future of software engineering

    Hywel Carver talks focuses on the shape of engineering teams and how they work – including how they have changed over time with the advent of Agile and DevOps – and suggest how this will change as AI-generated code becomes mainstream.

  • Indu Alagarsamy

    How to make better modernization decisions

    Indu Alagarsamy shares some of the methods she has been using such as Service Blueprints, Wardley Mapping, and Architecture/Product Decision Tracking Framework to get buy-in collaboratively.

  • Birgitta Boeckeler

    AI for software development: A reality check

    Birgitta Boeckeler gives an overview of what is actually possible today and walks through four capabilities of Large Language Models that can help us be more effective at software delivery.

  • Maria Gomez Aguirre and Priyanka Syal

    Responsible AI / Ethics in AI in engineering

    Maria Gomez Aguirre and Priyanka Syal share insights on how to adapt to this changing landscape and factor in the human impact of our work while building systems and products with AI.

  • Lutz Hühnken

    Managing architecture

    Lutz Hühnken talks about the importance of a strategic approach to software architecture, that prevents teams from becoming architecture firefighters, who spent an excessive amount of energy applying short-term fixes to architectural problems.

  • Anna and Giorgos

    Native to flutter: A tale of Tide’s transformation

    Anna Leushchenko and Giorgos Ampavis are here to share their transformation journey: how they upskilled their native mobile engineers to Dart and Flutter, migrated their codebase to the new tech stack, and rolled out the new product to their users, ensuring the best possible transition. They will highlight the challenges they faced, the solutions they implemented, and the objectives they have achieved for their business and engineering team.

  • Rob

    Crafting an effective technical strategy: Business success through targeted investment

    Led by Rob Zuber, CTO of CircleCI, this session dives deep into the realm of technical strategy. It explores why technical strategy matters, how to align it with business objectives, and how to measure the impact.

  • Jeff

    GraphQL is a superpower for your product manager and designer

    Jeff Auriemma talks about how good tools help get a job done faster and better, transforming the entire end-to-end workflow from concept to deployment.