Jeffrey Sherman
Jeffrey Sherman is a staff engineer at ActiveCampaign.
Jeffrey Sherman drives scaling and performance at ActiveCampaign through his role as a Staff Engineer. In addition to hands-on coding, he teaches problem decomposition, iterative delivery, and his philosophy of never doing greenfield rewrites.
He co-hosts the NeverRewrite Podcast and writes on scaling SaaS software at ShermanOnSoftware.com
Focus on project value using businesses strategy
Staff+ Engineers often fear working on the wrong projects. This talk explains how that fear stems from misalignment with your company's business strategy. Learn to identify your company’s strategy, align your projects with it, and communicate value to stakeholders. Maximize your impact by refocusing efforts on work that truly matters.
Learning to focus on the impactful tasks, instead of every ask!
Evaluate your remit and focus on valuable work
How to break the “get me everything” cycle
Too often, leaders ask for “everything” for a new project, then nothing happens. If this sounds familiar, here’s how to identify and break the cycle.
The dangers of pulling rank as a Staff+ engineer
Resisting the temptation to pull rank
