Berlin

November 4 & 5, 2024

New York

September 4 & 5, 2024

London

June 16 & 17, 2025

Jeffrey Sherman

Jeffrey Sherman is a staff engineer at ActiveCampaign.

Jeffrey Sherman drives scaling and performance at ActiveCampaign through his role as a Staff Engineer. In addition to hands-on coding, he teaches problem decomposition, iterative delivery, and his philosophy of never doing greenfield rewrites.

Focus on project value using businesses strategy

Staff+ Engineers often fear working on the wrong projects. This talk explains how that fear stems from misalignment with your company's business strategy. Learn to identify your company’s strategy, align your projects with it, and communicate value to stakeholders. Maximize your impact by refocusing efforts on work that truly matters.

Video

How to break the “get me everything” cycle

Too often, leaders ask for “everything” for a new project, then nothing happens. If this sounds familiar, here’s how to identify and break the cycle.