Berlin

November 4 & 5, 2024

New York

September 4 & 5, 2024

London

June 16 & 17, 2025

Focus on project value using businesses strategy

Staff+ Engineers often fear working on the wrong projects. This talk explains how that fear stems from misalignment with your company's business strategy. Learn to identify your company’s strategy, align your projects with it, and communicate value to stakeholders. Maximize your impact by refocusing efforts on work that truly matters.

Speakers: Jeffrey Sherman

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October 08, 2024

“Am I working on the right thing?” is a common fear for Staff+ Engineers.

If you’ve ever delivered a major project that was met with a shrug, you know that it is possible to work hard, hit all of your goals, and still deliver no business value. With freedom to choose projects and implementation, how do you know if you’ve chosen correctly? 

The fear is a sign that you’re out of alignment with your company’s business strategy. 

This talk will cover the three main types of business strategy, how to learn which strategy your company is pursuing, and how to discuss projects through the lens of strategy. Learn how to identify projects with clear value that do not align with strategy; and how to discuss the problem with stakeholders. 

Be a force multiplier by refocusing projects into alignment and reducing work that doesn’t add value.