New York

October 15–17, 2025

Berlin

November 3–4, 2025

Technical direction

Technical direction

Making better technical and architectural decisions

How to build an effective technical strategy

Building a tech strategy requires a lot of moving parts. Learn about what routes to take and whether decisions should be top-down.

On our Technical Direction playlist

Modernizing legacy systems: A technical strategy for evolving monoliths into modern architectures at HelloFresh

Gain insights into transforming legacy systems into scalable architectures, with practical strategies for balancing stability, managing technical debt, and enabling growth opportunities at HelloFresh.

Jonathan Maltz

Technical Vision vs. Technical Strategy: The difference and why it matters

Jonathan Maltz digs into the nuts and bolts of setting a successful technical strategy. Startin by talking about the difference between technical vision and technical strategy.

In partnership with Apollo

How to implement platform engineering at scale

In this webinar, we’ll hear from enterprise engineering leaders who’ve overcome cultural barriers and team silos, and successfully adopted platform engineering practices in their orgs.

Jon Thornton

Good technical debt

Jon Thornton discusses how this framework was used to rapidly build and ship Squarespace’s Email Campaigns product in less than 15 months. Along the way, you’ll get several practical guidelines for how tech debt can supercharge your technical investments.

Creating, defining, and refining an effective tech strategy

Having a defined tech strategy creates alignment and keeps everyone on the same page. So how can you ensure yours is most effective? Panelists Anna Shipman, Randy Shoup, Papanii Nene Okai, Nimisha Asthagiri and Anand Mariappan share their tips.

The festival of engineering leadership

London • June 16 & 17, 2025

More about Technical Direction

Top Technical Direction videos

  • Lutz Hühnken

    Managing architecture

    Lutz Hühnken talks about the importance of a strategic approach to software architecture, that prevents teams from becoming architecture firefighters, who spent an excessive amount of energy applying short-term fixes to architectural problems.

  • Anna and Giorgos

    Native to flutter: A tale of Tide’s transformation

    Anna Leushchenko and Giorgos Ampavis are here to share their transformation journey: how they upskilled their native mobile engineers to Dart and Flutter, migrated their codebase to the new tech stack, and rolled out the new product to their users, ensuring the best possible transition. They will highlight the challenges they faced, the solutions they implemented, and the objectives they have achieved for their business and engineering team.

  • Rob

    Crafting an effective technical strategy: Business success through targeted investment

    Led by Rob Zuber, CTO of CircleCI, this session dives deep into the realm of technical strategy. It explores why technical strategy matters, how to align it with business objectives, and how to measure the impact.

  • Jeff

    GraphQL is a superpower for your product manager and designer

    Jeff Auriemma talks about how good tools help get a job done faster and better, transforming the entire end-to-end workflow from concept to deployment.

  • Thayse

    From monolith to micro: How to break apart a front-end application

    Thayse Onofrio goes through the steps to split a front-end application. We’ll discuss techniques to disintegrate the code and how to do that safely without impacting the production environment.

  • Sanghamitra Goswami

    Expedition to the LLM and AI frontier

    Sanghamitra Goswami talks about how, in the wake of the ChatGPT craze, the whole world is joining hands to experience this recent AI innovation.

  • Evan

    Behind the scenes scaling ChatGPT

    Evan Morikawa gives you a behind the scenes look at how we scaled ChatGPT and the OpenAI APIs. A story about staying nimble enough to release new capabilities and to respond quickly to a rapidly changing industry.

  • Running large scale migrations continuously

    Running large scale migrations continuously

    Suhail Patel goes over strategies and principles to make large scale migrations less daunting, both from a technical and organisational point of view.