New York

October 15–17, 2025

Berlin

November 3–4, 2025

Technical direction

Technical direction

Making better technical and architectural decisions

  • In partnership with Harness

    Escaping your DIY Feature Flags

    Feature flags, how difficult can it be? But now it’s day two, and suddenly you’re in the feature flag business.

How to build an effective technical strategy

Building a tech strategy requires a lot of moving parts. Learn about what routes to take and whether decisions should be top-down.

On our Technical Direction playlist

Modernizing legacy systems: A technical strategy for evolving monoliths into modern architectures at HelloFresh

Gain insights into transforming legacy systems into scalable architectures, with practical strategies for balancing stability, managing technical debt, and enabling growth opportunities at HelloFresh.

Jonathan Maltz

Technical Vision vs. Technical Strategy: The difference and why it matters

Jonathan Maltz digs into the nuts and bolts of setting a successful technical strategy. Startin by talking about the difference between technical vision and technical strategy.

In partnership with Apollo

How to implement platform engineering at scale

In this webinar, we’ll hear from enterprise engineering leaders who’ve overcome cultural barriers and team silos, and successfully adopted platform engineering practices in their orgs.

Jon Thornton

Good technical debt

Jon Thornton discusses how this framework was used to rapidly build and ship Squarespace’s Email Campaigns product in less than 15 months. Along the way, you’ll get several practical guidelines for how tech debt can supercharge your technical investments.

Creating, defining, and refining an effective tech strategy

Having a defined tech strategy creates alignment and keeps everyone on the same page. So how can you ensure yours is most effective? Panelists Anna Shipman, Randy Shoup, Papanii Nene Okai, Nimisha Asthagiri and Anand Mariappan share their tips.

The festival of engineering leadership

London • June 16 & 17, 2025

More about Technical Direction

Top Technical Direction videos

  • Orchestrating thousands of bots from the cloud

    Orchestrating thousands of bots from the cloud

    James Donkin talks about how we now provide an end-to-end platform for smart online grocery to some of the world’s largest grocery retailers. At the heart of our model are automated warehouses which are the most advanced of their kind. Thousands of bots collaborate seamlessly on 3D grids to fulfil customer orders.

  • Defining a technical vision

    Defining a technical vision

    Eamon Scullion discusses the role of a technical vision in creating a roadmap for your organisation’s technology evolution. We will cover how to assess your current technology architecture, defining your target state and identify next best steps for getting closer to your goal.

  • Practical Systems Thinking for Software Engineers

    Practical systems thinking for Software Engineers

    Laura Nolan covers methods such as EAST-BL, System Dynamics, and the Energy Barrier perspective, with a specific focus on how these methods can be applied to the development and operation of distributed software systems. 

  • Build a data-driven on-call workflow for your team with atomic habits

    Build a data-driven on-call workflow for your team with atomic habits

    Bianca Costache will walk you through a data-driven on-call framework, clearly derived from first principles. You will get the WHY, our journey towards adoption, and the results after more than 2 years of implementation.

  • Feature flags unleashed

    Feature flags unleashed

    Roger Gros will show you how you can use feature flags to run complex data migrations, enable canary releases, easily build plans on top of your product, customize for specific clients, and much more.

  • How to effectively “Spike” a complex technical project

    How to effectively “Spike” a complex technical project

    Aditya Bansal explains what a spike is, how to successfully spike a project, and lessons learned from leading several technically complex projects across 3 different companies, and various different teams.

  • Platform engineering is all about product

    Platform engineering is all about product

    Gal Bashan wants to make sure you leave this talk with an understanding of platform engineering and how it relates to DevOps; what makes an IDP and a platform team successful; and finally, practices you can use to build a successful platform, and pitfalls to avoid.

  • Sarah Wells

    Building an effective technical strategy

    Sarah Wells looks at the many things your team could do over the next year or two. How do you decide which of them to prioritize? Documenting your strategy is important, but it’s only the first step. You need to communicate it effectively so that people can use it to make decisions. And finally, you need to track your progress: are you delivering what you need to? Is the strategy still the right one?