New York

October 15–17, 2025

Berlin

November 3–4, 2025

London

June 16–17, 2025

From code to commerce: Engineering’s role in driving business growth

Learn how engineering leadership drives business success by linking technical excellence to measurable outcomes, fostering commercial awareness, and optimizing performance at scale.

Speakers: Rodney J Woodruff

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June 25, 2025

In this session, we’ll explore the critical intersection of engineering leadership and commercial success, focusing on how to drive tangible business impact through scale and strategic decision-making within large-scale platforms. We’ll delve into the practical realities of managing expansive engineering organizations in today’s fast-paced, competitive landscape, emphasizing the importance of translating technical metrics into concrete business outcomes.

We’ll examine how platform scalability and performance directly influence revenue enablement, cost optimization, and customer value, illustrating how engineering excellence powers business success. Building a culture of commercial awareness within engineering teams is paramount, ensuring everyone understands the ‘why’ behind their work and aligning innovation with strategic priorities.

We’ll explore key system performance metrics and their direct impact on cost efficiency and other critical business indicators. We’ll focus on how metrics like latency, throughput, and scalability translate to operational expenses and user experience, leveraging data-driven insights for informed resource allocation and performance tuning. Balancing speed of delivery with cost efficiency is crucial, particularly when managing complex, high-volume systems.

Finally, we’ll explore how engineering leadership can anticipate market trends, maintain a competitive edge, and uphold the importance of security and trust. Attendees will gain actionable strategies for fostering a commercially minded engineering culture, frameworks for measuring and demonstrating the business value of engineering initiatives, and insights into leading large teams to continuously improve and innovate.

Key takeaways

  • Learn how to directly link technical engineering excellence to measurable business outcomes, fostering a commercially aware team.
  • Gain practical strategies for balancing speed, scale, and cost efficiency in complex systems through data-driven performance optimization.
  • Discover examples of how to lead engineering teams to drive innovation, maintain a competitive edge, and demonstrate the business value of their work.