Berlin

November 4 & 5, 2024

New York

September 4 & 5, 2024

Rodney J. Woodruff is a Vice President of Engineering at Shopify, an all-in-one commerce platform to start, run and grow a business. They are making commerce better for everyone.

In his role at Shopify, he leads the Storefronts Engineering team that is responsible for building products that help merchants build a home on the internet that they can be product of. Rodney has spent his career in the eCommerce and retail industries where he has built eCommerce platforms as a software engineer as well as delivered solutions for top brands such as Gucci, Steve Madden and WW (formerly Weightwatchers) as a senior engineering leader. With his experience in eCommerce and retail software delivery, Rodney has established himself as a person that has a clear understanding of how to successfully deliver omni/multichannel solutions including how to build teams and work with all stakeholders for successful product delivery.

He is passionate about helping members of underrepresented groups to find pathways into tech. At WW, he has worked with Girls Who Code and as a co-teacher in the Microsoft TEALS program to help teachers learn to teach computer science.

When not working, he loves to spending time with his daughters at their volleyball, softball and basketball games and working on his side projects.

Better engineering through business understanding

This talk will focus on strategies and skills that can help you develop business understanding including key concepts related to finance and product strategy.