Yenny Cheung
Yenny Cheung is Vice President of Engineering at Bluefish, where she leads the development of the marketing platform in the age of generative search.
Yenny Cheung is Vice President of Engineering at Bluefish, where she leads the development of the marketing platform in the age of generative search.
She has built and scaled global teams across conversational commerce, developer platforms, and Adtech, with a proven record of translating complex technology into measurable business outcomes.
An experienced B2B SaaS leader, Yenny specializes in guiding startups through enterprise-grade transformations: aligning product, engineering, and go-to-market functions for rapid growth. She is known for her clarity of thought, operational rigor, and ability to empower teams with the strategic context to lead.
Taking the risk out of software experimentation
How do we remain competitive as a business without exposing ourselves to risk?
The why, who, and how of hiring engineers
Successful hiring starts with clear expectation setting.
Optimizing the time you and your team spend on hiring
Hiring engineers is intensive, so how can you streamline the hiring process and tap into top talent?
Progression, salary and promotions in your organization
Panelists get together at LeadDev Together to discuss Progression, salary and promotions in your organization.
How do you identify great engineers when hiring?
Looking beyond coding to make the right decision
The eight flavors of engineering management
Learning how to apply a range of styles and skills from your leadership toolbox
Designing a growth framework for your engineering team
A guide on what to consider and what to avoid.
Learnings from my first 90 days as an engineering manager
Transitioning into management? Here's what you need to know
Perspectives on what a culture of belonging actually looks like
Building a culture that is equitable is an essential part of your job; and an essential part of equitability is belonging.
Creating an inclusive team culture in times of change
A people-first leadership approach
Creating efficient, accurate, software estimations
Estimating projects is hard. Whether it's negotiating technical debt, understanding new requirements, or grappling with a lack of useful documents; the number of moving variables make it difficult to judge just how long a project will really take.
Creating an inclusive engineering culture
Having a tech career as a minority is challenging. It could mean being the only one to speak against the popular opinion, or becoming more visible to get the same level of recognition.
