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The five stages of workplace culture

Discover the five key stages that built Softwire’s award-winning culture and motivated top engineering talent.

Speakers: Zoe Cunningham

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June 25, 2025

In 2023 and again in 2024 Softwire was awarded the top spot at the The UK’s 100 Best Large Companies to Work For. This back-to-back achievement is the culmination of over twenty years of investing in our culture and learning from our mistakes.

Starting from our key business driver of retaining engineers, Zoe will walk you through a whistlestop tour of the key stages and learnings of the Softwire leadership team as we built up to our status as the #1 software culture. Presented as an additive hierarchy, Zoe shares practical steps that can get your team to the next level, wherever you currently are on your culture journey.

Having the right team in place, with the right motivations, is essential for any engineering leader. Join Zoe to find out how to do this in easy mode rather than fighting constant cultural battles.

Key takeaways

  • Knowledge of the basic building blocks to motivate engineering teams
  • How to avoid common pitfalls when aiming for a strong culture
  • Techniques for getting the absolute best from your people
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