New York

October 15–17, 2025

Berlin

November 3–4, 2025

Technical direction

Technical direction

Making better technical and architectural decisions

  • In partnership with Harness

    Escaping your DIY Feature Flags

    Feature flags, how difficult can it be? But now it’s day two, and suddenly you’re in the feature flag business.

How to build an effective technical strategy

Building a tech strategy requires a lot of moving parts. Learn about what routes to take and whether decisions should be top-down.

On our Technical Direction playlist

Modernizing legacy systems: A technical strategy for evolving monoliths into modern architectures at HelloFresh

Gain insights into transforming legacy systems into scalable architectures, with practical strategies for balancing stability, managing technical debt, and enabling growth opportunities at HelloFresh.

Jonathan Maltz

Technical Vision vs. Technical Strategy: The difference and why it matters

Jonathan Maltz digs into the nuts and bolts of setting a successful technical strategy. Startin by talking about the difference between technical vision and technical strategy.

In partnership with Apollo

How to implement platform engineering at scale

In this webinar, we’ll hear from enterprise engineering leaders who’ve overcome cultural barriers and team silos, and successfully adopted platform engineering practices in their orgs.

Jon Thornton

Good technical debt

Jon Thornton discusses how this framework was used to rapidly build and ship Squarespace’s Email Campaigns product in less than 15 months. Along the way, you’ll get several practical guidelines for how tech debt can supercharge your technical investments.

Creating, defining, and refining an effective tech strategy

Having a defined tech strategy creates alignment and keeps everyone on the same page. So how can you ensure yours is most effective? Panelists Anna Shipman, Randy Shoup, Papanii Nene Okai, Nimisha Asthagiri and Anand Mariappan share their tips.

The festival of engineering leadership

London • June 16 & 17, 2025

More about Technical Direction

Top Technical Direction videos

  • Training machines to see scenic beauty

    Join me as we uncover the methodology behind this research and discuss how we plan to use it to help people connect with beauty around them, wherever they are in the world.

  • Uncover the invisible ceiling

    This talk will put the spotlight on one of those biases which is the assumption that software engineering around making mobile apps is less complicated or has a smaller scale in comparison to backend or infra engineering.

  • Chromosomes in the Cloud: Building a scalable genomic matching algorithm

    In this case study, I will walk you through the technical journey of building Atlas – the first open-source, cloud-hosted, genetic matching algorithm – comparing the genetics of patients and donors, and returning a list of donors who could be a match for transplantation.

  • IPv6 – did we just win

    Look, ok, I’m burnt out too. After years of pushing IPv6, we are where we are. But – where is that?

  • Tactical tech: Short-term solutions for long-term strategy

    Waterloo International station was opened in 1994 serving Eurostar trains through the channel tunnel to France. The station cost £130 million to build and won the EU prize for contemporary architecture but closed just 13 years later in 2007.

  • Fitness Functions: Creating Consistency across Hundreds of Services

    In this talk, I will show the different ways we employ fitness functions at Jimdo to keep track of the state of our over 200 services.

  • Have AI Got News for You

    This talk ventures beyond the surface to offer you a compelling deep dive into the nuances of working with large language models (LLMs).

  • Sunsetting legacy: Navigating the Shop merchant eligibility data pipeline migration

    In this talk, I’ll share the strategies used to disassemble our legacy data pipelines responsible for managing merchant eligibility on the Shop apps. Join me on a journey through our successes, challenges, and invaluable learnings in the meticulous orchestration of terminating our legacy data pipelines.