New York

October 15–17, 2025

Berlin

November 3–4, 2025

Moon to Mars: Planning and executing for the long term

Katie Sylor-Miller looks at how to ensure success when the end goal feels like it's millions of miles away.

Speakers: Katie Sylor-Miller

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March 08, 2022

Tackling complex, long-term, cross-org projects can feel like you are planning a mission to Mars – how do you ensure success when the end goal feels like it’s millions of miles away? 

In this session, Katie will recount how she successfully led the planning and execution of a Mars-sized foundational rewrite to enable Progressive Web App (PWA) technology on Etsy.com – by taking a page from NASA’s book, and first stopping at the Moon. She’ll share what she learned about how to collaborate across teams and orgs, how to structure a project so you can measure success and set expectations at every step on the journey, and how to function as a “Consulting Architect” throughout every phase of execution and level up your team in the process.