Every minute you are not A/B testing you are losing out on insights that could improve the product for your users. Running an A/B test can have significant positive effects on your site or mobile app as it increases user engagement, reduces bounce rates, increases conversion rates, and effectively creates content. So, what are the challenges that you might run into when setting up a testing platform?

Join us at the next edition of Bookmarked where Suzan Bond will be joined by Leemay Nassery to discuss her latest book ‘Exploring A/B Testing’.

In this session, Leemay Nassery will discuss the importance of A/B testing and how to get started building a testing platform with a small team. She will examine the challenges involved in setting up a testing platform, including how company culture needs to shift and the role that metric plays when it comes to A/B testing.

Key takeaways

• Learn the practical steps you need to take to get started with A/B Testing 
• Learn how to lean on metrics, even when you do not have the metrics of your dreams to begin with. 
• Learn how to rely on A/B Testing to be the loudest voice in the room