Berlin

November 4 & 5, 2024

New York

September 4 & 5, 2024

Strategies to hone commercial awareness and drive business outcomes

Learn effective strategies for enhancing commercial awareness in tech teams, turning engineering into a business driver through alignment, impactful initiatives, and stakeholder engagement.

Speakers: Sérgio Laranjeira

You must be a LeadingEng Berlin 2024 ticket holder to proceed

Ticket holders must sign in to LeadDev.com with exactly the same email address as stated on your LeadingEng Berlin 2024 ticket.

Do you have a LeadDev.com account matching the email address on your ticket?

Verify your ticket email address

Your ticket will have been emailed to you from Tito (our ticketing provider). Check your inbox for emails from support@tito.io.

Verify with google


November 22, 2024

Today, we face many challenges in the tech industry, many of which are business-related. To succeed, we need to be more efficient, deliver accurately, and drive business success. We are developing better business sense and commercial awareness. Our biggest challenge is doing all this while keeping products stable, maintaining a great culture, promoting team spirit, engaging our organization, supporting career growth, and providing motivating challenges, all at the same time.

This talk will cover how to visualize the business impact of tech initiatives and establish a Tech Business Score that helps with alignment, prioritization, and stakeholder management.

In this talk we’ll cover:

  •  the skills needed to drive success in your engineering teams and drive your business forward
  • strategies to turn engineering from a cost center into a revenue generator 
  • the communication skills for influencing non-technical leaders.