With 14 years of experience in building software products, Irina has done it all: grew from junior software engineer all the way to staff software engineer, was the Tech Lead for numerous large cross-functional projects at Big Tech companies such as Google and Uber, and also managed people.

At Google, Irina's team built dynamic ad insertion in the linear and on-demand TV streams for the Google Fiber Mobile TV App. The project involved multiple orgs: Google Fiber, YouTube and DoubleClick, and Irina successfully influenced across all 3 organizations. At Uber, Irina’s team was in charge of the entire Eater Delivery Experience in the Uber Eats Eater app, which was a place of intersection for multiple other teams and functions.

Currently, Irina is a leadership coach, content creator, and the author of “The Caring Techie Newsletter”. In the last year, by continuing to use her personal brand and influencing skills, she grew her newsletter audience to over 20k subscribers and is a Top Voice on LinkedIn with more than 30k followers.