Ask Maria: How to build an outreach strategy that suits my business

With so many ways I can go about an outreach strategy, how do I know which one to pursue?

Hi Maria,

I’m an engineering manager at a small to medium-sized business and I would like to start doing outreach work. This includes possibly reaching out to suitable future candidates, getting the brand name out there, and helping/serving the community in which we operate. I’d ideally start looking at career fairs, local engineering networking events, university partnerships, work experience, and conferences.

Given the multitude of outreach avenues I can pursue, I’m trying to work out the best approach and what things to get involved in.

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