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Major launches need an engineering “Release Captain” independent of a Project Manager.
While a Project Manager can and should be in charge of things like cross-functional coordination, burndown charts, and other gory process details, they are ill-equipped to oversee the launch from an engineering perspective. This talk covers what makes a good Release Captain including topics like:
- How to think about rollout stages:
- Do you need a percentage ramp-up?
- Over what cadence?
- Cross-platform rollout considerations
- Go/no-go conditions and health checks
- Rollback strategy planning
- Environment planning for sustained QA
- Cross-functional dependencies like help content and customer service traffic
- Delegation and aggregation.
The Release Captain can’t do everything, but they can aggregate and review what feature owners produce in order to make sure the aggregated launch will be successful.