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a11y is your MVP: Moving fast without breaking accessibility

Plum Ertz talks about how, despite the growing discussion in the industry about digital accessibility, putting those debates into action can still be challenging in today's world of “doing more with less”.

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July 19, 2023

Despite the growing discussion in the industry about digital accessibility, putting those debates into action can still be challenging in today’s world of “doing more with less”.

With constant high pressure to quickly ship new innovations, especially in the startup space, accessibility unfortunately doesn’t always make the cut. However, everyone can do their part to lead organizations toward turning accessibility from a “more” into a “must” baseline requirement of any minimum viable product (MVP).

In this talk, we dive into how to make a case for accessibility in a resource-constrained environment. We’ll also look into low-overhead, high-impact practices you can introduce to integrate accessibility into the day-to-day of organizations at any scale or scope. 

You will leave this talk with knowledge on:  

  • Why accessibility can be perceived as low-benefit
  • How to frame accessibility as high-value and low-cost
  • Where to start with accessibility in an existing roadmap