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Using scientific methodology results in actionable insights from your users on a regular cadence. But how can you shift your org’s culture to one of experimentation and testing?

October 19 – December 14 Leadership course
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Change doesn't happen alone – inspire your team today

Join the new five-part course on engineering leadership’s most fundamental challenges

Scientific methodology leads to regular, actionable insights from your users, and improved engineering velocity. But how can you shift your org’s culture to one of experimentation and testing? We have brought together four speakers from Spotify, GitHub, Indeed, and Optimizely to answer this question and more. You will learn:

  • The importance of qualitative data and talking to your users
  • How to choose metrics for AB tests
  • How to overcome the challenges of building a scientific culture in your org 
  • Tactics for gaining buy-in
  • The different types of experimentation methods
  • Why celebrating the results of each experiment is important

Advert for Optimizely Rollouts

The challenges of introducing product experimentation
Episode 01 The challenges of introducing product experimentation
Building stronger teams with AB testing
Episode 03 Building stronger teams with AB testing