As Shane Snow once said, "Good stories…stick in our minds and help us remember ideas and concepts in a way that a PowerPoint…never can".
The ability to tell a beautiful story about yourself, a product, the work you do, or your team is truly a gift. Over the years and after sitting through many interviews, and presentations I've realized one thing--most of us aren't good story tellers--and that's OKAY because I am going to teach you!
For me, as a leader storytelling is not just important for product launches and marketing strategy--learning how to tell our stories is about getting people to believe in YOU. Telling great stories about a product creates evangelists: people who believe in your idea or product and promote its value to others.
This talk will be about how to structure compelling stories that lead to alignment, buy in and most importantly belief from our stakeholders, partners, and more importantly our teams.