No One Left Behind: Inside the Largest Domain Migration

The Google Domains acquisition wasn’t just any domain migration – it was the largest in the history of the domains industry. High stakes, massive complexity, tight timelines, and pressure from every direction. But here’s what made it truly remarkable: we didn’t lose a single person along the way. In this talk, you’ll learn about what it took to lead a project of this scale while keeping the team fully intact, engaged, and motivated. From tough calls to small wins that mattered, you’ll hear the real story of how we stayed aligned, avoided burnout, and came out stronger than we started.