Case Study: Feature Flags IRL

With thorough feature flag management, the team was able to shift from a fear of breaking in production to a culture of continuous experimentation with confidence.

In this interactive panel, hear how senior agile delivery manager Kelly Baer and senior software engineering team lead Derek Stapleton, applied progressive delivery in order to enable Speedway Motors to deploy multiple times a day, with less downtime and faster learning cycles. This has had a huge impact on their business, increasing conversions rates, along with boasting a 30% increase in mobile conversions and a 5.5% increase in purchase attribution from search improvements.

Learn from the engineering team at Speedway Motors and our partner at Harness:

• How to set up guardrails and a dynamic, platform-led feature flag program
• How to persuade non-technical stakeholders to release during business hours
• How to identify non-software use cases — and non-engineer users — for feature management
• How to apply AI to analyzing data and scaling experiments tenfold