Lilach is a group lead at vcita, a company built to empower small businesses. Lilach first stepped up to a management role a few years ago in a high paced startup. She instantly fell in love with the action, the intense teamwork and the thrill of achieving big things together. She believes that bottom up leadership, transparency, full partnership and trust can provide each of us with the room to become our best, most genuine selves. She believes in social equality and accessibility, in providing safe spaces for the promotion of minorities and in bridging social and gender gaps.