Amy Yu is VP of Product Strategy and Data Science in the Audience Science team at Viacom, where she leads the design and development of visual data science platforms that enable data-driven decisions across all of Viacom’s portfolio brands.

She graduated from the Jerome Fisher Program in Management and Technology at the University of Pennsylvania, receiving undergraduate degrees in Computer Science and Economics with concentrations in Finance and Operations and Information Management. She completed her M.S. in Media Arts and Sciences as part of the Macro Connections group at MIT Media Lab, where she was advised by César Hidalgo. Her research focused on utilizing digital data to create visual platforms for understanding social phenomena and informing decisions that affect innovation, business, and public policy.