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A practical guide to evolving an engineering organization from functional to product-based to user-centric – rooted in real experiences at Flo Health.
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In today’s fast-paced digital industry, traditional organizational structures struggle to keep up with evolving user needs. Starting as a period tracking app with a flat team structure, we evolved through multiple stages to become a comprehensive women’s health platform serving 70M+ monthly active users.
We’ll dive into our journey from a traditional functional structure with separate mobile, web teams to a product-based organization with autonomous teams. Then, we’ll explore our latest transformation towards a Jobs-to-be-Done approach, where we organize around user needs rather than products.
Using real examples from Flo Health’s evolution, we’ll discuss:
- How to identify when your organization needs structural change
- Practical steps for implementing Conway’s Inverse Maneuver
- Ways to balance platform teams with product teams
- Techniques for transitioning to user-centric organization
- Methods for measuring transformation success
The presentation will provide practical frameworks, lessons learned, and actionable insights for engineering leaders facing similar challenges in scaling their organizations while staying focused on user needs.
Key takeaways
- Discover key metrics for measuring organizational transformation success
- Learn how to identify and execute the right organizational structure for your company’s current phase
- Understand practical applications of Team Topologies patterns for tech companies
- Master the transition from product-centric to user-centric engineering organization
