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Crossing the enterprise chasm

Learn proven strategies to scale from PLG to enterprise, making your app “enterprise-ready” and driving upmarket growth. Ideal for product leaders and technical founders.

Speakers: Michael Grinich

Crossing the enterprise chasm Talk by Michael Grinich in LeadDev New York 2024 Conference Hero Image

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October 11, 2024

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Managing expectations: Lessons from making large-scale platform changes

Dates and deadlines…it’s complicated

What do companies like Slack, Dropbox, Asana, and Airtable all have in common?

They all began as PLG and eventually scaled to enterprise. But how?

In this session, you’ll learn the blueprint for making your app “enterprise-ready” with proven strategies and tactics to unlock growth and move upmarket.

You’ll leave equipped with actionable insights that are ready to be applied to your business immediately. This talk is perfect for technical founders, product leaders, and anyone looking to expand their TAM.

About the speaker

  • Michael Grinich Headshot
    Michael Grinich

    Michael is the founder and CEO of WorkOS, a developer platform that enables companies to become Enterprise Ready.

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