Berlin

November 4 & 5, 2024

New York

September 4 & 5, 2024

London

June 16 & 17, 2025

Crafting an effective technical strategy: Business success through targeted investment

Led by Rob Zuber, CTO of CircleCI, this session dives deep into the realm of technical strategy. It explores why technical strategy matters, how to align it with business objectives, and how to measure the impact.

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July 26, 2023

Clear technical direction is elusive in many organizations, and the cost is much bigger than imperfect choices.

Time gets spent trying to navigate the org, building things that get thrown out, or building nothing at all. It’s all cash out the door without bringing value in. In the year of efficiency, this waste is more apparent than ever. This talk focuses on building a technical strategy that serves the needs of the business, reduces ambiguity and distraction, and leaves room for growing your people.

Led by Rob Zuber, CTO of CircleCI, this session dives deep into the realm of technical strategy. It explores why technical strategy matters, how to align it with business objectives, and how to measure the impact. By providing practical insights and real-world examples, this session equips senior engineering leaders with the necessary expertise to create a compelling technical strategy that supports organizational priorities and reduces waste while still giving your people room to grow.