Vadim Uchitel
Vadim Uchitel is a Principal Engineer at Fetch with 30+ years of software development experience.
Vadim Uchitel is a Principal Engineer at Fetch with 30+ years of software development experience. He began his career building geometry and real-time visualization software for NASA and the DoD; his bdStudio tool is still used across multiple NASA labs. After helping scale Shipt’s backend services, he joined Fetch, where he leads cross-team systems architecture, guiding technical strategy and high-stakes platform decisions as the company scales. Vadim focuses on making complex systems simpler, safer, and faster to evolve, recently leveraging AI to accelerate that work. He’s a conference speaker, including DevOpsDays Birmingham (2022, 2023) and upcoming DevOpsDays Atlanta (2026).
One shot at scale: Surviving the Super Bowl signup surge
This talk goes behind the scenes of how Fetch prepared for a massive Super Bowl traffic spike, scaling from around 1 signup per second to a target of 150,000. It explores the engineering decisions, architectural trade-offs, stress testing, and launch-day processes that helped the team manage risk when there was only one chance to get it right.
