Said Ketchman is part of the engineering leadership at Instagram focusing on the growth of Reels, their short-form video product. Previous to that, he was the Director of Subscription Growth Platforms at The New York Times, where he helped build the technology that enabled the company to grow to 10 million subscribers. Said's passion is building highly effective engineering organizations that combine rapid business growth with measurable technical quality, and where a focus on people is a top priority.