New York

October 15–17, 2025

Berlin

November 3–4, 2025

London

June 2–3, 2026

Eric Maxwell

With a career that began in the trenches of software engineering, Eric has always been driven by a passion for automation and a strong empathy for fellow practitioners.

With a career that began in the trenches of software engineering, Eric has always been driven by a passion for automation and a strong empathy for fellow practitioners. This foundational experience is the cornerstone of his work today as the leader of Google’s 10x Technology consulting practice.
Eric advises top companies on how to deliver value faster by transforming their organizations through strategic improvements in technology, process, and culture. He contributes his expertise to the renowned DORA team. Before his time at Google, Eric was at Chef Software, where he honed his skills in infrastructure automation and whipping up awesome.