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Join us for a case study from Auto Trader, where a development team fully embraced building a data product alongside their new operational product. See the ups and downs of their journey.
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When Auto Trader kicked off our digital retailing project, bringing together multiple aspects of buying cars online, we decided to go all in on the accompanying data product. We hoped the data would open up a broad range of analysis options to give us the best possible chance to build a successful product in the long term. This meant committing to producing a rich event stream more complete and complex than anything we had attempted before alongside a product launch.
In this talk, I cover how we came to this decision, our journey and mindset throughout the project build, how the investment has paid off, and where the costs have hit us hardest.
Key takeaways
- Whether going all-in is right for you
- The benefits (not just analytical) of investing in data this way
- Where we encountered pain points firsthand, and some ideas so you don’t have to
