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Web accessibility is seen as a chore, something to suffer through. This view ignores the needs of people with disabilities and diminishes their worth as humans and worthy customers. How do we change the process?
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Designing and building with accessibility in mind isn’t just the right thing to do – it’s a reflection of who you are as a business. It’s about making sure every single person can interact with what you create, regardless of ability, circumstance, or need.
Sometimes, accessibility gets mislabelled as a chore – a list of WCAG criteria to tick off, or a hurdle to clear late in a project. But when you start with the “why”, everything changes. Accessibility becomes less about compliance, and more about connection – building experiences that truly work for the people they’re meant for.
Behind every screen is a person. Someone who deserves to navigate your products with ease, independence and confidence. Someone like Susie, who uses a screen reader. Or Mark, who finds crowded interfaces overwhelming. Or Laura, who just wants to shop online for her next glittery dress – without barriers. Accessibility is about making sure no one is left out.
With around 25% of UK adults aged 18-65 living with a disability, and over 40% of those aged 65+, this isn’t a niche consideration. It’s a fundamental part of delivering brilliant, inclusive experiences.
Embedding accessibility into your process, your thinking and your tech shouldn’t be because you have to, but because you want to. Using thoughtful frameworks like “do no harm”, “do not block”, “support” and “enhance” helps to ensure that what you build is both functional and full of care.
Accessibility isn’t just good practice – it’s good for people. And that’s what matters most.
Key takeaways
- the why behind web accessibility
- highlight impact on people with disabilities, visible or not
- suggestion on how to market web accessibility work inside companies
