New York

October 15–17, 2025

Berlin

November 3–4, 2025

Elyse Kolker Gordon

Elyse Kolker Gordon is an engineering leader who is passionate about developing engineers, building cohesive teams and creating great consumer apps. Currently, she is Director of Web Engineering at Vevo where she regularly solves challenges with isomorphic apps. She speaks and writes regularly about web development topics and is the author of Isomorphic Web Applications. She is also an avid musician who plays the drums and dabbles with other instruments. When she is not at work you can find her hanging out with her husband and dog, either at home or at the beach.

Universal Apps: Architecture for the Modern Web

"In today's web environment, performance and Search Engine Optimization (SEO) are important to successful apps. Universal architecture provides a hybrid approach to building web apps that combines server-side rendered applications and Single-Page Applications (SPA). This architectural approach improves the user experience and makes it easier for your site to serve content to search and social bots.

This talk will explain the methodology and benefits of the universal approach. It will explore some of the tradeoffs and challenges that come with universal architecture. Finally, we will cover the various implementation options available today. At the end of this talk, you'll be able to evaluate if universal architecture is a good choice for your projects."

Video