What’s working: The Descope example

Descope came to LeadDev with two goals:

1. Create a high-value discussion on the build vs. buy dilemma engineers face daily
2. Build awareness with the right engineering audience without being overtly sales-driven

The playbook has changed

If you’re a marketing leader trying to connect with senior engineers, you already know: traditional tactics fall flat.

This audience is technical, skeptical, and community-driven. They ignore cold outreach. They tune out ads. They don’t engage unless it’s worth their time.

What cuts through?

• Credible voices
• Technical substance
• Thoughtful conversations

That’s where we come in.

We help brands earn trust with engineering leaders

At LeadDev, we give tech marketers a direct path to thousands of senior engineering leaders through:

• Editorially-led content
• Industry events
• High-impact digital experiences

It’s not about more channels. It’s about showing up in the right spaces with an authentic message.

LeadDev webinars are a great way to get your brand in front of an engaged audience and cultivate discussion on topics they care about.

We’d recommend LeadDev to any organization looking to foster discussion on important topics in the engineering community.

– Incident.io Team

Built for busy marketers. Designed to deliver value.

Choose from a range of brand-first, results-backed formats:

• Webinars & Panels
• Event Sponsorships
• Research & Reports
• Newsletter & Web Advertising
• Networking & Editorial Dinners

All designed to help you build trust, earn attention, and generate leads that actually convert.

We understand how to position your company’s solutions to drive demand from engineering leaders.