1,311 qualified leads. 22 senior meetings. One high-impact campaign.
Marketing to technical audiences isn’t easy, especially when your brand is growing quickly.
Incident.io was scaling fast. They needed visibility with engineering leaders and a way to turn that attention into meaningful conversations.
The Challenge
Incident.io wanted to grow their brand, generate leads, and talk to senior engineering leaders. They needed a clear way to reach the right people and create opportunities.
Why LeadDev?
Incident.io had seen success with LeadDev in the past. Now, they wanted more. To build traction with senior engineering leaders.
The Results
- 672 qualified leads from booth interactions across three events
- 639 digital leads from two online panel discussions
- 22 1:1 meetings with ICP-matched prospects
- Consistent traffic to stand post-talk
- Strong presence of senior-level professionals at both the demo and panel
Want to replicate these results?
The targeted outreach and 1:1 meetings helped us connect with people onsite. LeadDev created high value opportunities in our pipeline that converted.
– Incident.io Team
The Approach
A focused, multi channel campaign:
- Main stage talks at all three events – credibility, visibility, and thought leadership
- Platinum booth and live captioning – high traffic visibility with prominent brand positioning and alignment with inclusivity initiatives
- Demo stage – engaging potential buyers
- Engineering in action panel – customer voices advocating for their product
- Digital campaign including two panel discussions – generating 22 onsite 1:1 meetings at LDX3 with targeted ICP guests
From URL to IRL
Digital engagements introduced the brand and generated an audience, then we invited high value leads to come to the event and booked meetings for Incident.io during the event.
The Takeaway
Engineering leaders are selective.
They want to learn, explore, and connect with brands doing interesting work.
To engage them, you need relevance, quality, and strong execution. Incident.io used a precision-targeted, brand-led strategy to meet senior leaders on their terms and walked away with real opportunities.
Want results like these?
Let’s talk about how you can turn attention into pipeline.