$500,000 in annual recurring revenue and 85+ qualified demos.
GitStart is building something new: a hybrid between AI agents and real engineers to create an elastic engineering model that scales. In 2024, they were in early-stage go-to-market mode, searching for both users and early adopters who could help them refine the product and validate a bold idea.
They chose LeadDev as their first-ever event partner. Three cities, three platinum campaigns, and one goal: get in front of senior engineering leaders with real buying power and real pain points.
GitStart needed more than leads
They needed the right leads – early adopters who could see the potential of their AI-powered elastic engineering model, and who had real delivery pressure and spending power in their orgs.
Their goals:
- Generate pipeline and book demos with qualified buyers
- Increase visibility in a crowded space
- Build trust through thought leadership
- Start real conversations with engineering leaders at scale
They needed to reach:
- Engineering Managers, VPs of Engineering, Directors, and CTOs
- Companies facing delivery bottlenecks and bandwidth gaps
- Teams exploring AI in real workflows – not just theory
I wish LeadDev happened all year round. Every time we go to a conference, our calendar fills up with high-quality demos. It’s been a huge driver of our pipeline and growth.
– Hamza Zia, Founder & CEO, GitStart
GitStart combined a clear, bold value proposition with authentic, engineer-led conversations
1. Crystal-clear positioning
GitStart led with a bold value prop: “We’re your AI-powered engineering team that scales on demand.” That cut through the noise, especially for leaders facing delivery bottlenecks.
2. High-engagement presence
Their team showed up ready to talk, not pitch. They had real engineers at the booth. Conversations felt useful, not salesy. That made a difference.
3. Strategic content + visibility
Speaking opportunities and on-site branding helped establish authority. They weren’t just vendors, they were part of the conversation.
GitStart proved you can turn event investment into pipeline, fast.
What they got out of LeadDev:
- A scalable way to drive top-of-funnel demand
- Real, qualified buyers – not just foot traffic
- Revenue directly from events
- Strategic positioning guidance and investor connections
The Results
35 demos booked at LDX3 London
30 demos booked at LeadDev NewYork
20 demos booked at LeadDev Berlin
$500,000 in annual recurring revenue directly attributed to LeadDev events
Dozens more prospects in active PoC discussions still in motion
Their team of engineers has now scaled to 200+, shipping AI-assisted code into live production environments for their customers.
Want to replicate these results?
Contact us
Why partner with LeadDev?
GitStart chose LeadDev as their first-ever event partner because:
- Our audience aligned exactly with their ICP Engineering Managers (VPs, directors, and CTOs of engineering)
- We could offer a custom package to hit their brand, demand, and relationship goals
We partnered on:
- Platinum sponsor packages at London, New York, and Berlin events
- Table talks
- Expert clinics
Each event gave GitStart a platform to tell their story, meet their ICP face-to-face, and book demos with minimal friction.
GitStart came to LeadDev to test the waters. They left with $500k in recurring revenue, a growing pipeline, and a repeatable model for high-impact growth.
If you’re looking to get in front of engineering decision-makers and accelerate real conversations, this is what good looks like.
