London

June 2–3, 2026

New York

September 15–16, 2026

Berlin

November 9–10, 2026

Najla Elmachtoub

Najla Elmachtoub is the Director of Engineering at Squadformers.

Najla is a fractional engineering leader and leadership coach. She previously served as a Director of Engineering at companies like Etsy, where she led teams across New York, Mexico City, and Berlin. Her work focuses on coaching managers and teams to grow in alignment with their values and business goals, while building systems that support operational excellence. Najla is passionate about positioning teams for high leverage, fostering strong communities, and delivering meaningful value to customers. She leads with empathy, believes in transparent decision-making, and is a committed advocate for the people she works with.

Get smarter with every incident

This panel discussion is for SREs, platform, and DevOps leaders who are looking for strategies to make on-call feel more sustainable and effective. We’ll show you how to break that reactive loop, and the emerging tools and practices to help make your teams, and systems, smarter.

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Measuring the AI impact on developer experience

How to measure the impact of AI tools and agents on developer experience, and link this back to the business

Video