Najla Elmachtoub
Najla is a fractional engineering leader and leadership coach. She previously served as a Director of Engineering at companies like Etsy, where she led teams across New York, Mexico City, and Berlin. Her work focuses on coaching managers and teams to grow in alignment with their values and business goals, while building systems that support operational excellence. Najla is passionate about positioning teams for high leverage, fostering strong communities, and delivering meaningful value to customers. She leads with empathy, believes in transparent decision-making, and is a committed advocate for the people she works with. Comment end
Are you ready for the next generation of incidents?
Incident response was never easy. AI is about to make it harder.
How to be an influential leader
The most successful engineering leaders know that influence is the key to driving results, getting buy-in, and getting the task done.
Crafting the perfect developer platform
From your IDE to CI/CD, where is best to buy vs build?
How to talk to everyone: Connecting with your reporting chain
Explore effective ways to build trust and rapport in distributed teams, using strategies to maintain connection and support across organizational layers and remote setups.
How does context switching impact team productivity?
In this panel, we’ll dig into why unmanaged context switching is detrimental, and ways you can help developers handle interruptions, and reach (and maintain) a state of focus and flow.
Become a stronger leader for your cross-cultural team
Having members of your team based all around the world requires you to have a flexible mindset and communication style.
Working with leadership to plan for a successful new year
With knowledge of business context, an understanding of leadership’s priorities, and a strong roadmap, you can make the most of your annual planning process.
How to gain the right visibility across your teams as a busy manager
Having the right visibility into your teams is critical to being a supportive leader
Creating a user-focused engineering team
Watch the webinar to learn how to include your engineering teams in conversations around product design and strategy.
Leading your engineering team through an unexpected product pivot
How to recover really quickly from failing really slowly
