Najla is a fractional engineering leader and leadership coach. She previously served as a Director of Engineering at companies like Etsy, where she led teams across New York, Mexico City, and Berlin. Her work focuses on coaching managers and teams to grow in alignment with their values and business goals, while building systems that support operational excellence. Najla is passionate about positioning teams for high leverage, fostering strong communities, and delivering meaningful value to customers. She leads with empathy, believes in transparent decision-making, and is a committed advocate for the people she works with.
Najla Elmachtoub
Najla Elmachtoub is the Director of Engineering at Squadformers.
Measuring the AI impact on developer experience
How to measure the impact of AI tools and agents on developer experience, and link this back to the business
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