JooBee Yeow
JooBee Yeow is a business strategist, systems thinker and start-up scaling architect. A trained Systems Engineer with a PhD in Leadership Development, she operates at the intersection of people, strategy and business as a Chief People Officer.
JooBee Yeow is a business strategist, systems thinker and start-up scaling architect. A trained Systems Engineer with a PhD in Leadership Development, she operates at the intersection of people, strategy and business as a Chief People Officer.
With experience spanning 2-, 20-, and 200-year-old companies and revenues from £10M to £1B, she helps founders transition from ‘STARTing to Build’ to ‘BUILDing to Scale’—designing scalable operating systems that fuel start-up growth.
JooBee is the creator of the Scaling Start-Ups Blog & Newsletter and a trusted voice in the start-up ecosystem, contributing insights to Sifted, Notion Capital, Atomico, Balderton, Forestay and beyond.
