An off-the-record dinner for marketing leaders who sell to engineers.
Co-hosted by Dave Fletcher (LeadDev) and Belinda Joseph (PagerDuty). The people who do this job comparing notes with others who get it.
📆 Tue, September 15, 2026
🕖 7:00 PM
📍Zou Zou’s, Manhattan
WHY THIS DINNER EXISTS
This audience sees through generic messaging immediately.
Marketing to engineering leaders is its own discipline. It’s not developer marketing, and it’s not enterprise B2B marketing, it borrows from both and answers to neither. Few people outside this room understand that.
That’s exactly why we started these dinners: a private, off-the-record space for senior marketing leaders who sell to engineers, navigate budget scrutiny, and manage brand vs. demand every day, to talk honestly with people who face the same problems.
THE EVENING MENU
Five questions worth discussing over dinner
Dave and Belinda will lead the conversation. Bring your honest answers.
“How do you build a community engineers actually want to be part of?”
Not a newsletter list, a real one.
“What’s the campaign that didn’t work?”
The honest version, and what you did next.
“Do you lead with the developer or the CTO?”
Getting the balance right without losing either audience.
“What does success even look like here?”
Defining ROI for an audience that doesn’t convert like anyone else.
“How do you do more with a budget that keeps shrinking?”
What’s genuinely moving the needle right now.
YOUR HOSTS
Leading the conversation
Dave Fletcher
Co-founder, LeadDev
Co-founded LeadDev to build the events and community engineering leaders actually want to be part of. Has hosted this dinner every year since it started.
Belinda Joseph
Director, Corporate Events North America, PagerDuty
Leads corporate events for PagerDuty across North America, with a front-row view of what it takes to market to engineers without losing them.
Reserve your seat
Tell us a bit about you and we’ll follow up to confirm your place or if you’d rather talk it through first, tick the box below and we’ll call you.
Seats are confirmed on a rolling basis. We’ll reply within 1–2 business days.