London

June 2–3, 2026

New York

September 15–16, 2026

Berlin

November 9–10, 2026

Arjen de Ruiter

I help companies and people increase performance of software delivery and operations. Currently I do so as VP Engineering at Sendcloud. I share my experience in blog posts, talks, and I host meetups. I love my work, but there is more in life: I grow my own food and flowers and above all I love time with my wife and children.

The long tail of product features

Making your customers and partners your core assets, not your software