Decisions taken in engineering teams can have an unexpected widespread impact on factors like diversity, accessibility, security, privacy, and mental health in our society. This will cause a shift in roles and responsibilities of engineers and product specialists. In this talk, we share insights on how to adapt to this changing landscape, and factor in the human impact of our work while building systems and products with AI. The talk also explores some of the ways in which Gen AI affects society (ie how reliable and accurate is the info provided by a LLMs and GenAI-powered applications, would It make job’s redundant, how can engineers and technologies build GenAI products in a ethical way)